Friday, May 29, 2009

UM and OSU to end printed media guides

UM and OSU are going to stop printing media guides for all sports.

Cost wise, of course, this makes complete sense. Everything that is published in the media guide could be on line. 90% is the exact same every year. How much has been spent reprinting game by game results of Bowling Green's 1910-1920 football results?

Furthermore, media guides had fallen prey to the nuclear arms race of college football, with schools pouring more and more money into them in order to be better than the next guy. As with all arms races, this one quickly turned stupid.

That's why it is significant that OSU and UM made the announcement together.

The only downside is that I am sure some kind of printed piece will end up taking its place in the garbage cans of recruits. But, it may not be a full color, 64 page book.

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