Earlier this week, the USA Today released its athletic spending database, allowing for a wide variety of analysis and comparisons. As always, the story for the MAC is not good and even a little bit disturbing, maybe for what it is and maybe because it is nothing new. Hustle Belt has broken the thing down and I'd recommend popping over there for a read and then coming back here for a discussion.
- No MAC athletic department breaks even, or even comes close. Those tickets, sponsorships, suites, parking fees...none even come close to covering the expenses of an athletics program.
- In an era of skyrocketing college debt, MAC Athletics only survive because of student fees...ranging as high as 80% of total expenses at EMU and as "low" as 57% at UT.
- The highest revenue in the MAC is WMU at $34M. Alabama had $148M,
- The lowest revenue in the MAC...BG at $21.