The Falcons have brought in a new radio partner as the flagship of our "network..." WFRO (99.1 FM) in Fremont.
This is an attempt to remedy something that has been lacking for a few years. Before we look at anything else, please note this key phrase.
Under the terms of the five-year agreement, WFRO Eagle 99 will carry all football and men's basketball games, as well as the live Falcons Nest Coaches Show, which airs on Monday nights from Fricker's in Bowling Green.Key phrase...ALL. We have struggled over the past few years, with some games on the radio, some not, and some on some stations and not on others. Dating back to the great Lima Flagship Experiment, I have contended that you do not convert fans via radio, but that it is important to the loyalty of our existing fans, especially near home base.
Simply put, if someone is getting into Falcon basketball, they need to be able to listen to road games on the radio.
Yes, I know they are on the web. But, that doesn't work for everyone and doesn't work if you are in your car. And, if you have a desktop computer, it doesn't provide the portability radio does.
So I think this is a good thing. It also removes our broadcasting from the sullied clutches of Clear Channel, which was once viewed as our radio savior.
So, it is a good thing. Good job to Cal Bowers.