Well, according to the Detroit Free Press, there are sponsorship troubles at the bowl formerly known as the Motor City Bowl.
The story says that Chrysler dropped out last year and GM is dropping out now. Ford is re-evaluating its participation.
George Perles apparently did a series of interviews, which, as far as I can tell, probably brought winces and grimaces from the actual staff at the Bowl game. He sort of tore through the media with the faculties of a man who has escaped from assisted living.
Apparently, they are looking at Little Caesar's for a name sponsor, which makes lots of sense. They are big Detroit boosters, are rich, and very interested in sports. They have stores all over the country, and could benefit from the publicity.
They are also rumored to have insane bouts of jealousy about the Papa John's Bowl, which has caused more than one awkward and silent Christmas at the Illitch compound.
OK. I made that part up.
Perles babbled that the it could be the "Little Caesar's Pizza Pizza Bowl," which, the paper notes, has not been used in their marketing for some time. (Looking at Perles, you wouldn't think he would make that kind of mistake about food, but it is what it is).
Anyway, it probably would just be the Little Caesar's Bowl, but if they do include a marketing program, they would be the "Hot-N-Ready Bowl." One good thing is that it would guarantee a segment on The Daily Show.
The bigger issue is what would happen if you didn't have Little Caesar's. The head of the bowl thinks they could play without a sponsor (perhaps calling the game the "Motor City Bowl") but you have to wonder how long that could go on. I don't know how much sponsors pay...ESPN puts money into these bowls for the programming.
Bowls do go away, but for MAC fans, it would be a shame if this one did....
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