Went to see the Tigers today, and what did I see? (Besides the Orioles kicking the crap out of the Tigers?) A super-life sized portrait of Dan Lefevour attempting to get Detroit football fans to drive to Mt. Pleasant to watch the Chips.
Riiiiiiggghhhht.
I looked it up. Its 154 miles from Detroit to Mt. Pleasant. The football ain't gonna be that good. This would be a doomed effort if Mt. Pleasant was 50 miles away.
In fact, just to dumb the effort down even more, the poster uses lots of automotive metaphors....."high octane" and "more miles to the game." Because, well, you know, Detroit is the Motor City. That's the kind of thing they respond to, right? Verrrry clever.
(Maybe they should have tried something like "our Mayor has never been in jail" or "only our offense is deadly")
And then, there's a slap at the Lions, too, (and the poster is at the entrance just across from Ford Field. "Champions come standard here." (OK, that's a combo--a Lions slap and a dumb car pun.)
You know, you keep hearing that MAC teams have to do something different to draw crowds. Apparently that is a dangerous message. I hope CMU is trying just as hard (or harder) to improve their fan base in Saginaw (50 miles) where they can get a better return.
Meanwhile, it gave me a good laugh, so it isn't all bad.
At the very least it is making people know who he is. Its good for the program and good advertising imo. Probably wont add much at the gate this year, but it is an important program builder.
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